Join the Community workshop - facilitated by Anne Toole

Introduction video

can be seen on Share on Ovi   

Workshop tasks:

• How will we produce and consume entertainment in the future?
• Create 1-2 new production / business models for your chosen entertainment type. Remember UGC!
• What, why, how?

Concepts for film

Product placements

• Based on the demographic information the audience have given, the product placements are tailored on film

Audience participation

• Alternate endings (based on location/person)
• Mash-up of past films (scary movies etc.)
• Real-life CGI (choose actors you want to play each part)
• Individual view of film (via glasses, button voting or mass voting)

New business models

• Upsell
• In film ads (BT to audience)
• “Do you want Zoe to die?” No $2, yes $1
• Price to watch film becomes dependent on date or release (sooner = expensive)

Choose from which perspective you want to look at the film

• Director’s perspective
• Certain actor’s perspective etc.

Concepts for gaming

Social elements of gaming, there are always elements of

• Competition
• Reward
• Risk/chance
• Role play
• Adrenalin

Games are often good excuses to get together with your friends

Contextual ambient gaming

• People playing a game in the real world using their mobile device
• Location aware

Human computational gaming

• Combining gaming elements to e.g. searches: people give semantic meanings to pictures (eg. Picture of cat) and those whose tags are similar (high telepathy score), can meet digitally

Future games

• Layering e.g. your social media activities to a game between your friends, “games as a bridging layer”
• Possible business model: people recommend ads to each other in order keep playing the game, related to game context

Concepts for future entertainment

Concept of “Me Media”

• “How everyone be part of the media experience”

Let consumers engage on different levels and media

• Via online community, playing the game, making their own stories etc.
• Empower the consumers to make the story “open end”, so people can pop in to enjoy the whole experience or just parts of it
• Consumers could have a role or take part in the entertainment product itself
  • “You can buy a 2-3 second personal ad for Dark Night and sent that version of the movie to your friends.”

New business models

• Subcription models accessing, e.g. new material
• If user generated versions are
• good enough, you could charge money for them and split the revenues

Concepts for music

General concensus: “People don’t want to pay for music”.

There are nowadays lots of different way to get music

• Buy from artist/label/touring band at concerts
• Not buy
• Stream music
• Promos/gifts

Making and performing music digitally

• Making music with e.g. game-like mobile applications
• Rock Band/Guitar Hero

Remixing and mash-upping music is a big trend

Traditional business models around music

• Music label based models are facing problems

New innovative business models

• Shared music during commute times
  • People could listen the music what others are listening to on the bus or in the car on your left
• Watermarking or advertising in music: “This song is brought to you by...”
  • Content creators can add advertising to their music
• Band as a community platform (revenue sharing)
• Tips / donations if you like the music you are listening to
  • micro payments
  • “Tip jar”

Low bandwith -> Free

High bandwith -> Pay